Forza Rossa 

The Company was established in 2008 by the current shareholders, a prominent Romanian family with strong contacts and interests in the Formula 1 business. Based on the affinity of Romanians for famous luxury brands, the Company has become a clear leader in the sport and luxury car market by investing in state-of-the-art technology backed up by an international team of 29 highly experienced sales, marketing and after-sales specialists and technicians from Romania, Italy and France.

The main activities of the Company are:

Distribution of Ferrari cars, after-sales services and marketing events - the official and exclusive distributor in Romania

  • 2800 sqm state of art showroom with facilities for configuration and testing of cars
  • Around 30 cars sold every year in Romania with an increasing waiting list
  • Strong focus on after-sale services for the 200 plus Ferrari cars in the country
  • Increasing sales and after-sale expected from neighboring countries
  • Around 15 marketing events organised per year with strong TV and media coverage

Exclusive franchise retail operation of official merchandise including collections and accessories of Ferrari and Scuderia Ferrari meeting the strong demand for such products of the 100,000 fans based in Romania.

  • A 450 sqm premium location based on the most famous commercial avenue
  • Presence on the web allowing country-wide access
  • Strong brand awareness: “Most fascinating” brand in Romania in 2011 and 2012

A Romanian provider of integrated financial solutions for the clients, using an online platform - www.frfs.ro - the aggregator of all offers and the main leader generator:

  • Provides a complementary service to the core business of the Company
  • It focuses on sales finance, personal loan, auto credit and selected leasing products
  • Although it was set-up in Feb 2013, it received 24800 applications by end Q4 2013 and get 14500 new clients

Quick Links 

News & Events

News & Events
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The Team

The Team
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Location & Opening Hours

Location & Opening Hours
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Forza Rossa - Calea Bucarestilor 91 A, Otopeni, Jud. Ilfov, Bucharest, 075100 - Telefon: +40 213 139 296 - Fax: +40 213 139 291

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